About Us
Made in Pakistan.
Built for
Pakistani Skin.
We started with a simple conviction: that Pakistani skin deserves high-strength, scientifically-formulated skincare at honest prices. Every product we make is a step toward that promise.
Born from a Real Need
Elixir É was founded in the Punjab Small Industrial Estate, Kasur — because we saw a gap. Pakistani skin faces unique challenges: intense sun exposure, humidity, pollution, and a limited supply of locally-formulated, affordable skincare that actually works with our climate and complexions.
We partnered with Kleral's Laboratory in Italy to access world-class formulation expertise, then brought that knowledge home to create products specifically calibrated for South Asian skin types. Every formula is tested, every active is chosen with intention.
"Powerful actives. Honest formulas. Made for the skin you are actually in."
Today, Elixir É offers 28 products across serums, skin care, body care, hair care, and soaps — all dermatologically tested, cruelty-free, and available nationwide with Cash on Delivery.
Our Core Values
Scientific Integrity
Every formula is grounded in peer-reviewed dermatology. We use actives at clinically effective concentrations — not decorative amounts. Vitamin C at 20%, Niacinamide at 10%, Mandelic Acid at 20%. Real concentrations. Real results.
Honest Pricing
We believe premium skincare should not cost a premium price. We cut out unnecessary middlemen and excessive markup so you get world-class formulations at prices that make sense for Pakistani households.
Ethical Production
Cruelty-free. Paraben-free. Organic actives wherever possible. We never test on animals and we never use ingredients that we would not put on our own skin. Our packaging uses minimal waste materials.
How We Got Here
2023 — The Idea
Identifying the Gap
Our founder recognized that Pakistani consumers were spending premium prices on imported skincare that was not formulated for South Asian climate, UV exposure, or skin tone. The research phase began.
2024 — The Partnership
Kleral's Laboratory, Italy
We formalized a collaboration with Kleral's Laboratory in Italy, gaining access to world-class cosmetic chemists and clinical-grade active ingredients while keeping production rooted in Punjab.
2024 — First Launch
ELO Serum Line
The first Elixir É products launched: Vitamin C Brightening Serum, Anti-Acne Face Wash, Sunscreens, and the Probio 3-in-1. Response was immediate — reviews flooded in within weeks of launch.
2025 — Expansion
Full Catalog & 286 Reviews
We expanded to 28 products including the Golin Anti-Aging Serum, Melatonin Night Serum, hair care, soaps, and body care. 286 verified reviews. 4.91 average rating. Nationwide COD established.
2026 — Now
Growing Across Pakistan
Shipping to every city and town. Free delivery above Rs.2,000. New products in development. The mission remains the same: powerful actives, honest formulas, made for Pakistani skin.
Our Certifications
Dermatologically Tested
Every product is tested on all skin types including sensitive skin before release.
100% Cruelty Free
We never test on animals. No exceptions. Our entire formulation process is cruelty-free.
Organic Ingredients
We prioritize organic, naturally-derived actives. Paraben-free, sulfate-free, and free from harsh chemicals.
Made in Pakistan
Proudly produced at Punjab Small Industrial Estate, Kasur 55050. Local jobs, local quality.
We did not come to compete with imported luxury brands. We came to make something better — something made with the knowledge of those brands, but built for the realities of Pakistani life.
Elixir É Founding Team — Kasur, Punjab
Ready to Experience the Difference?
Browse our full catalog, choose your concern, and order with confidence. Cash on Delivery. Nationwide delivery in 2–3 days.